DocumentCode
1524144
Title
A website for Colditz
Author
Anderson, A.E.
Volume
11
Issue
4
fYear
2001
Firstpage
185
Lastpage
192
Abstract
The main objective of the website for the Castle and Town of Colditz is to attract visitors to the town and so contribute to the local economy. There is a virtual tour of the town and its castle, instructions how to get there, where to stay and what else there is to see in the region. If there is a general lesson applicable to most websites, it is the need to have a very clear set of objectives from the outset. The Colditz website is meeting its objectives and is proving a useful adjunct to more conventional means of marketing of the town.
Keywords
information resources; management; marketing; Colditz; local economy; marketing management; objectives; virtual tour; website;
fLanguage
English
Journal_Title
Engineering Management Journal
Publisher
iet
ISSN
0960-7919
Type
jour
DOI
10.1049/em:20010408
Filename
945491
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