The global engineer [Time Out Travel]

When you decide where to go on holiday, do you choose your location for the art, or the weather, or the history, or the monuments? or is it because you??ve seen a movie shot there? The tourism industry is increasingly convinced the latter is a popular option. Already, tour companies are gearing up for the release later this year of ´eat, Pray, Love´, in which Julia Roberts plays a woman who tours the world in an attempt to overcome her midlife crisis. Travel company World expeditions is already encouraging us to book up to ??follow Julia Roberts?? as she finds the pleasure of nourishment by eating in Italy, the power of prayer in India and the inner peace and balance of true love in Indonesia. With the ease of travel now, it seems more likely that we??ll go somewhere we??ve first encountered on a big screen.