Title :
Toward better case study research
Author :
MacNealy, Mary Sue
Author_Institution :
Dept. of Eng., Memphis Univ., TN, USA
fDate :
9/1/1997 12:00:00 AM
Abstract :
Case study research can make important contributions to the field of professional communication if the research is carried out with rigor. The paper discusses inaccurate uses of the term “case study” and then presents ideas for conducting more rigorous case studies. Advantages and disadvantages are described, as well as typical techniques, such as interviews, logs, and visual and verbal protocols
Keywords :
professional communication; case study research; interviews; logs; professional communication; verbal protocols; visual protocols; Computer aided software engineering; Employment; History; Loudspeakers; Professional communication; Protocols; Writing;
Journal_Title :
Professional Communication, IEEE Transactions on
