Title :
The revolution will not be monetized
fDate :
6/1/2011 12:00:00 AM
Abstract :
Stratospheric valuations for social media titans assume vast advertising revenue that will never arrive. The paper is about the jockeying for position and revenue among the big players in social media: Facebook, Twitter, and Google´s YouTube. And the analysis isn´t bad for history.
Keywords :
advertising data processing; social networking (online); Facebook; Google; Twitter; YouTube; advertising revenue; social media; stratospheric valuations; Advertising; Economics; Facebook; Google; Marketing and sales; Social network services; Streaming media; Twitter; YouTube;
Journal_Title :
Spectrum, IEEE
DOI :
10.1109/MSPEC.2011.5779787
