DocumentCode :
1532151
Title :
Global R&D: how to break barriers
Author :
Belady, Laszlo A.
Volume :
16
Issue :
4
fYear :
1999
Firstpage :
15
Lastpage :
17
Abstract :
As a company grows beyond its national borders, it starts exporting its products. It first establishes foreign sales organizations, followed by manufacturing operations, which are usually driven by labor or other cost considerations. The next step is product marketing and localization, often coupled with building local product design centers. The last stage of this globalization or transnationalization is to start research efforts in the foreign country, complementing existing sales, manufacturing, marketing, and development organizations. Why is global research and development desirable? Is R&D necessary outside of a central research laboratory in a company´s home country?
Keywords :
international trade; marketing; research and development management; foreign sales organizations; global R&D; globalization; local product design centers; manufacturing operations; product export; product localization; product marketing; transnationalization; Buildings; Costs; Globalization; Laboratories; Manufacturing; Marketing and sales; Personnel; Research and development; Space technology; Technological innovation;
fLanguage :
English
Journal_Title :
Software, IEEE
Publisher :
ieee
ISSN :
0740-7459
Type :
jour
DOI :
10.1109/52.776942
Filename :
776942
Link To Document :
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