Let´s Blend

The increase in mobile-device uptake, with the prime examples being Japan, South Korea, and the northern parts of Europe, combined with the swift development of service-oriented information technology, stirs the tremendous change of the media landscape. Even though this article looks at European studies, we can see similar trends in Asia. The study concludes that if the current growth trends remain-and we can assume it will do so if we look at the exceptional growth over the last five years of any type of online activity across Europe-then the Internet will overtake TV as the most consumed form of media infrastructure around mid 2010. The estimation is that, by then, the average European will spend around 53 hours per month on the Web compared to 46 hours watching TV.