DocumentCode
1537680
Title
Beyond brainstorming: A book review
Volume
8
Issue
1
fYear
2003
Firstpage
10
Lastpage
11
Abstract
Knowing how to run does not make you a winning runner. From CEOs to engineers, people feel they know how to brainstorm, but “The Art of Innovation” by Tom Kelley with Jonathan Littman will open your eyes. It teaches lessons in creativity from IDEO, the renowned Silicon Valley design integrator. This readable and entertaining bookuses anecdotes and short case studies to illustrate its points.
fLanguage
English
Journal_Title
Solid-State Circuits Society Newsletter, IEEE
Publisher
ieee
ISSN
1098-4232
Type
jour
DOI
10.1109/N-SSC.2003.6499945
Filename
6499945
Link To Document