Campus interviews — “What do they want from me?” Approach on-campus interviews by considering what is right for you

I have occasion to speak to student groups fairly frequently in my role as Regional Recruiting Manager for General Electric. To get job-hunting students on the right track, I tell them that, instead of asking “What is the company interviewer looking for in me?” they might better approach the interview cycle with this question: “How can I select the job opportunity that´s right and the company that´s best for me?”