Title :
Considering Commercial Advertisement Loudness Mitigation and its Side Effects [Standards in a Nutshell]
Author :
Waddell, J. Patrick
Author_Institution :
Stand. & Regul., Harmonic Inc., San Jose, CA, USA
fDate :
7/1/2012 12:00:00 AM
Abstract :
Engineers are familiar with the law of unintended consequences, which states “The actions of people-and especially of government-always have effects that are unanticipated or unintended” [1]. Just like Murphy´s law of “anything that can go wrong will go wrong, “ this is one of those laws we live with but didn´t learn in school. This is a story of unintended consequences that are being played out right now.
Keywords :
advertising; audio signal processing; loudness; Murphy´s law; commercial advertisement loudness mitigation; side effects; unintended consequences; Digital TV; FCC; Noise measurement; Standards; TV;
Journal_Title :
Signal Processing Magazine, IEEE
DOI :
10.1109/MSP.2012.2192210