• DocumentCode
    1547331
  • Title

    Pleasing the consumer while playing to win: Consumer electronics is Japan´s trump card — Fine-tuned to woo customers, dispel adversity

  • Author

    Iijima, S. ; Fujii, Kenichi ; Sugaya, H. ; Kano, Manabu

  • Author_Institution
    Tokyo Shibaura Electric Co., Chuoku, Tokyo, Japan
  • Volume
    14
  • Issue
    9
  • fYear
    1977
  • Firstpage
    45
  • Lastpage
    50
  • Abstract
    Reviews the marketing strategy of Japanese electronic manufacturers which is based on pleasing consumers. Emphasis is on producing a high proportion of technological successes rather than spectacular but economically unsound firsts.
  • Keywords
    economics; marketing; quality control; Japan; consumer electronics; economics; marketing; quality control;
  • fLanguage
    English
  • Journal_Title
    Spectrum, IEEE
  • Publisher
    ieee
  • ISSN
    0018-9235
  • Type

    jour

  • DOI
    10.1109/MSPEC.1977.6501587
  • Filename
    6501587
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1547331