• DocumentCode
    1548538
  • Title

    How to change their minds

  • Author

    Crow, Porter J.

  • Author_Institution
    Communications, Center for Leadership Development, Washington, DC 20062; address correspondence to 3901 36th Court, #D103, W. Palm Beach, FL 33407
  • Issue
    1
  • fYear
    1980
  • fDate
    3/1/1980 12:00:00 AM
  • Firstpage
    48
  • Lastpage
    49
  • Abstract
    To persuade others to change their opinion or behavior is not a simple matter of giving them instructions to change. One should learn the reasons a person has for holding a “mistaken” idea. Probe for insight into the person´s beliefs or acts. Seek to understand, not to win a point. Present new data as speculation. Use stories to shape ideas and information. Ask a question. Use an analogy. Be patient.
  • fLanguage
    English
  • Journal_Title
    Professional Communication, IEEE Transactions on
  • Publisher
    ieee
  • ISSN
    0361-1434
  • Type

    jour

  • DOI
    10.1109/TPC.1980.6501794
  • Filename
    6501794
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1548538