A new adaptive business model for e-commerce

It is crucial for a company to build their business model in such a way that if it needs to adapt new changes then it has enough flexibility to adapt their system without redesigning the whole business model. The business model needs to be flexible, adaptive, and integrated. Not only the system processes but also cultural and business strategies have to be coherent. This approach allows a company to handle any change in a much more adaptive way to compete in the market. In this paper, we proposed a step-by-step approach to define a new adaptive business model and based on our model, we present a scenario-based implementation as proof of concept.