Title :
Agent based simulation of information diffusion in a virtual market place
Author_Institution :
Piemonte Orientale Univ., Alessandria, Italy
Abstract :
An agent based tool for analysing market behaviour under several rate of information diffusion is described. This methodology allows for the study of tradeoffs among several variables of information like product advertisement efforts, consumers´ memory span, and passing word among friends in determining market shares. Insights gained by using this approach on a hypothetical economy are reported.
Keywords :
Internet; digital simulation; electronic commerce; software agents; virtual enterprises; agent based simulation; hypothetical economy; information diffusion; market behaviour analysis; market shares; product advertisement; virtual market place; Advertising; Autonomous agents; Consumer electronics; Contracts; Electronic commerce; Information analysis; Information filtering; Internet; Packaging; Software agents;
Conference_Titel :
Intelligent Agent Technology, 2004. (IAT 2004). Proceedings. IEEE/WIC/ACM International Conference on
Print_ISBN :
0-7695-2101-0
DOI :
10.1109/IAT.2004.1342964
