Title :
Improving AT&T´s product realization process: compliance and cultural change
Author_Institution :
AT&T Bell Lab., Holmdel, NJ, USA
Abstract :
AT&T utilizes the concept of an integrated product-realization process (PRP) to strengthen its competitive position in the telecommunication industry. Many of AT&T´s business units have developed PRP guidelines as the recommended approach for going through the PRP in the most effective and efficient manner. The PRP guidelines do not attempt to create technical approaches to product realization. Rather, they attempt to improve the execution of the PRP. In this work, the direction AT&T is taking towards improving the execution of the PRP through both compliances with the PRP guidelines and changes in its culture is discussed.<>
Keywords :
telecommunication; telecommunication services; PRP guidelines; business units; product realization process; telecommunication industry; Buildings; Cultural differences; Guidelines; Laboratories; Manufacturing; Marketing and sales; Project management; Quality function deployment; Technical activities; Testing;
Conference_Titel :
Electronic Manufacturing Technology Symposium, 1988, Design-to-Manufacturing Transfer Cycle. Fifth IEEE/CHMT International
Conference_Location :
Lake Buena Vista, FL, USA
DOI :
10.1109/EMTS.1988.16152
