Organizational adoption and diffusion of technological innovation: a comparative case study on telemedicine in Hong Kong

In the study, we investigated the adoption decisions of two clinical units of a Hong Kong based teaching and public hospital in choosing and the subsequent diffusion of telemedicine technology. The findings suggest that when making adoption decisions, an organization needs to consider not only the innovation attributes but also the organizational characteristics including needs, structure, members´ attitudes and decision making practices. The study also suggests that an internal champion, convenient access, member involvement and rewards are essential in diffusing adopted innovations in organizations. Furthermore, comprehensive adoption decision making may be a necessary but not a sufficient condition for effective organizational innovation diffusion