Title :
Gathering and implementing market-driven requirements
Author_Institution :
Future Markets Consulting, Rochester, MN, USA
Abstract :
Future success for any business or operation means understanding what the market wants and needs. Not only this, in our world, one must bring the product or service to the market faster than the the competition. The paper presents a method for discovering, systematically gathering, and implementing marketplace wants and needs. How to determine what must be offered to meet and to beat the competition to the future is also practiced
Keywords :
marketing; business; competition; future; market driven requirements; market-driven requirements; marketplace needs; Acoustical engineering; Design engineering; Finance; Manufacturing; Process design; Quality function deployment; Technological innovation;
Conference_Titel :
Professional Communication Conference, 1995. IPCC '95 Proceedings. Smooth sailing to the Future., IEEE International
Conference_Location :
Savannah, GA
Print_ISBN :
0-7803-2957-0
DOI :
10.1109/IPCC.1995.554881
