Conceptual Foundations of Crowdsourcing: A Review of IS Research

Crowd sourcing is a collaboration model enabled by people-centric web technologies to solve individual, organizational, and societal problems using a dynamically formed crowd of people who respond to an open call for participation. We report on a literature survey of crowd sourcing research, focusing on top journals and conferences in the Information Systems (IS) field. To our knowledge, ours is the first effort of this type in the IS discipline. Contributions include providing a synopsis of crowd sourcing research to date, a common definition for crowd sourcing, and a conceptual model for guiding future studies of crowd sourcing. We show how existing IS literature applies to the elements of that conceptual model: Problem, People (Problem Owner, Individual, and Crowd), Governance, Process, Technology, and Outcome. We close with suggestions for future research.