Experience Richness: Effects of Training Method on Individual Technology Acceptance

The nature of the training experience a person is exposed to is an important contextual element influencing technology acceptance, but little research has explored the differences in technology acceptance for different types of training experiences. This research investigates the difference in technology acceptance for individuals experiencing different types of training. Our work builds on prior research by Venkatesh, Bandura, and others examining the technology acceptance model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), and self-efficacy and this paper is focused on addressing several remaining questions raised by this research stream. Specifically, our research addresses the nature of training and user acceptance and our findings show that individuals who are exposed to vicarious experience training differ on many dimensions with regard to technology acceptance when compared to individuals experiencing direct, hands-on training.