Title :
The Diffusion of Mobile Social Network Service in China: The Role of Habit and Social Influence
Author :
Nikou, Shahrokh ; Bouwman, H.
Abstract :
The present paper aims to investigate Chinese users´ behavior toward adoption of mobile social network services. Based on a sample of 336 respondents who use the most popular mobile social network services (Tencent QQ) in China, structural equation modeling analysis suggests that, use context, habit, social influence, critical mass and ubiquitous ness of social network service make unique contributions to our understanding of mobile social network service acceptance behavior.
Keywords :
behavioural sciences computing; mobile computing; social networking (online); statistical analysis; China; Tencent QQ; critical mass; habit; mobile social network service; social influence; structural equation modeling; Mobile Social Network Services; Social Influence; Tencent QQ; Use Context; User Intention;
Conference_Titel :
System Sciences (HICSS), 2013 46th Hawaii International Conference on
Conference_Location :
Wailea, Maui, HI
Print_ISBN :
978-1-4673-5933-7
Electronic_ISBN :
1530-1605
DOI :
10.1109/HICSS.2013.514
