Title :
Research on influence of suppliers´ ability and reputation on brand building of civil aircraft
Author :
Liu Lin-zong ; Zhang Ming-li ; Guo Ling-yun
Author_Institution :
Sch. of Econ. & Manage., Beihang Univ., Beijing, China
Abstract :
In order to study the influence of abilities of suppliers and different dimensions of reputation on civil aircraft brand capability, influence and performance, we took the domestic commercial enterprises as investigation object and conceptual model is established. Then, questionnaire survey was conducted to the civil aircraft manufacturing enterprise, using the statistical software SPSS13.0 and Lisrel 8.70 to establish structural equation model. Results show that in the civil aircraft manufacturing industry market, suppliers´ ability and suppliers´ reputation has a direct and significant positive effect on brand capability and brand influence, brand capability and brand influence has a direct and significant positive effect on brand performance.
Keywords :
aerospace industry; market opportunities; market research; statistical analysis; SPSS13.0 statistical software; brand building; brand influence; brand performance; civil aircraft brand capability; civil aircraft manufacturing enterprise; structural equation model; supplier ability; supplier reputation; Aircraft; Aircraft manufacture; Atmospheric modeling; Bismuth; Equations; Manufacturing; Mathematical model; brand capability; brand influence; brand performance; civil aircraft enterprises; suppliers´ ability; suppliers´ reputation;
Conference_Titel :
Service Operations and Logistics, and Informatics (SOLI), 2014 IEEE International Conference on
Conference_Location :
Qingdao
DOI :
10.1109/SOLI.2014.6960743
