Title :
Supply Chain-Oriented Logistics Company Customer Relationship Management
Author :
Wang Zhao-hong, Wang
Author_Institution :
Comput. & Commun. Eng. Inst., Weifang Univ., Weifang, China
Abstract :
Customer relationship management is the product of advanced information technologies and the modern management science, customer relationship management strategy is important in modern logistics, establish a scientific and efficient logistics enterprise customer relationship management architecture, the architecture contains customer contact layer, management level and decision support layer. Several implementation key technologies of the logistics enterprise customer relationship management were explored.
Keywords :
customer relationship management; supply chains; information technologies; management science; supply chain oriented logistics company customer relationship management; Companies; Customer relationship management; Government; Marketing and sales; Supply chains;
Conference_Titel :
Logistics Engineering and Intelligent Transportation Systems (LEITS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-8776-9
Electronic_ISBN :
978-1-4244-8778-3
DOI :
10.1109/LEITS.2010.5664980