Title :
Does SEO Matter? Increasing Classroom Blog Visibility through Search Engine Optimization
Author :
Zhang, Shaoting ; Cabage, N.
Abstract :
Educators today motivate learning and foster engagement through the use of Web 2.0 software such as classroom blogs. In this study, we discussed the reasons and benefits of moving classroom blogs to the public, and how Search Engine Optimization (SEO) strategies from industry can help increase classroom blog visibility. We proposed an SEO approach and demonstrated how it can be applied to the design, implementation, and analysis classroom blogs in higher education through an empirical study.
Keywords :
Web sites; computer aided instruction; search engines; SEO; Web 2.0 software; classroom blog visibility; educators; higher education; search engine optimization; Blogs; Facebook; Google; Internet; Search engines; Software; search engine optimization; web analytics; web development; web optimization;
Conference_Titel :
System Sciences (HICSS), 2013 46th Hawaii International Conference on
Conference_Location :
Wailea, Maui, HI
Print_ISBN :
978-1-4673-5933-7
Electronic_ISBN :
1530-1605
DOI :
10.1109/HICSS.2013.184
