Title :
Exploring mobile commerce intention: Evidence from Australia
Author :
O´Reilly, Kathryn ; Goode, Sigi ; Hart, Dennis
Author_Institution :
Australian Nat. Univ., Canberra, ACT, Australia
Abstract :
Mobile commerce is a new technology that offers significant adoption benefits, allowing consumers to make Internet transactions over wireless networks anytime anywhere. This paper presents some initial findings from a study into the uptake of mobile commerce services. Attitudes, subjective norms and perceived behavioural control were positively correlated with the intention to adopt mobile commerce. In contrast to prior research, perceived image was not significantly related to adoption intention.
Keywords :
Internet; electronic commerce; mobile computing; radio networks; transaction processing; Internet transactions; behavioural control; consumers; mobile commerce intention; mobile commerce services; wireless networks; Attitude control; Business; Correlation; Internet; Mobile communication; Mobile handsets; Technological innovation;
Conference_Titel :
Communications and Information Technologies (ISCIT), 2010 International Symposium on
Conference_Location :
Tokyo
Print_ISBN :
978-1-4244-7007-5
Electronic_ISBN :
978-1-4244-7009-9
DOI :
10.1109/ISCIT.2010.5665155
