Title :
Total quality management in the marketing organization
Author :
Donohue, C. Brian ; Miles, F. Marshall
Author_Institution :
AT&T Power Syst., Mesquite, TX, USA
Abstract :
This paper explores the inherently difficult task of implementing total quality management in a marketing and sales organization and more importantly, getting the marketing organization to take a leadership role in the TQM effort
Keywords :
marketing; quality control; sales management; TQM; leadership role; marketing organization; sales organization; total quality management; Companies; Customer satisfaction; Manufacturing industries; Marketing and sales; Marketing management; Power system management; Production; Quality management; Roads; Total quality management;
Conference_Titel :
Applied Power Electronics Conference and Exposition, 1995. APEC '95. Conference Proceedings 1995., Tenth Annual
Conference_Location :
Dallas, TX
Print_ISBN :
0-7803-2482-X
DOI :
10.1109/APEC.1995.469027
