• DocumentCode
    1583611
  • Title

    Total quality management in the marketing organization

  • Author

    Donohue, C. Brian ; Miles, F. Marshall

  • Author_Institution
    AT&T Power Syst., Mesquite, TX, USA
  • Issue
    0
  • fYear
    1995
  • Firstpage
    252
  • Abstract
    This paper explores the inherently difficult task of implementing total quality management in a marketing and sales organization and more importantly, getting the marketing organization to take a leadership role in the TQM effort
  • Keywords
    marketing; quality control; sales management; TQM; leadership role; marketing organization; sales organization; total quality management; Companies; Customer satisfaction; Manufacturing industries; Marketing and sales; Marketing management; Power system management; Production; Quality management; Roads; Total quality management;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Applied Power Electronics Conference and Exposition, 1995. APEC '95. Conference Proceedings 1995., Tenth Annual
  • Conference_Location
    Dallas, TX
  • Print_ISBN
    0-7803-2482-X
  • Type

    conf

  • DOI
    10.1109/APEC.1995.469027
  • Filename
    469027
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1583611