Title :
Utilization of fiber to the home as a Blue Ocean Strategy to gain competitive advantage
Author :
Zuhdi, Muneer ; Pereira, Elisabeth T. ; Teixeira, Antonio
Author_Institution :
Dept. of Econ., Manage. & Ind. Eng., Univ. of Aveiro, Aveiro, Portugal
Abstract :
The telecom industry has become overcrowded with companies trying to address limited markets with similar product offerings. Operators need to have the right strategy for upgrading their Access Networks to keep up with the never ending need for higher data rates. This paper examines how deploying FTTH can be the perfect Blue Ocean Strategy to gain a competitive advantage in providing differentiated services at lower costs. Drivers for FTTH and the technical, economical, and strategic benefits of using that technology will be discussed. The applicability of the Blue Ocean Strategy principals and their implementation in FTTH will be analyzed.
Keywords :
DiffServ networks; optical fibre networks; subscriber loops; telecommunication industry; access network; blue ocean strategy; differentiated services; economical benefits; fiber to the home; strategic benefits; technical benefits; telecom industry; Communication industry; Engineering management; Industrial economics; Investments; Marine technology; Oceans; Optical fiber subscriber loops; Passive optical networks; Profitability; Telecommunication traffic; Blue Ocean Strategy (BOS); Competitive Advantage; Fiber to the Home (FTTH); Passive Optical Networks (PON); Value Innovation;
Conference_Titel :
Transparent Optical Networks (ICTON), 2010 12th International Conference on
Conference_Location :
Munich
Print_ISBN :
978-1-4244-7799-9
Electronic_ISBN :
978-1-4244-7797-5
DOI :
10.1109/ICTON.2010.5549320
