Strategic Co-operative R&D and Firm Performance in Emerging B2B E-Commerce

This paper proposes and tests a conceptual model that considers strategic co-operative R&D and how it relates to firm performance in B2B e-commerce under the emerging markets. Development of the model is important because many Chinese firms are hesitant to engage in co-operative R&D in B2B e-commerce, due to a lack of evidence on the firm performance effect of strategic co-operative R&D. An experiment that included 216 subjects was conducted using data derived from firms of SSE 50 stock market index. By the software package of AMOS, a structural equation modeling (SEM) approach is used to investigate our hypotheses in the conceptual model. Results provide evidences on how the strategic co-operative R&D influences positively the firm performance in emerging B2B e-commerce.