Online re-purchase intention: Testing expectation confirmation model ECM on online shopping context in Iran

Author

Hozhabri, Aliakbar ; Raeesi, Ronak ; Nor, K.M. ; Salimianrizi, Hamideh ; Tayebiniya, Jafar

Author_Institution

Fac. of Manage., Univ. Teknol. Malaysia, Skudai, Malaysia

fYear

2014

fDate

24-25 April 2014

Firstpage

1

Lastpage

7

Abstract

The purpose of this paper is testing expectation confirmation model (ECM) in Iranian online shopping context, and identify poverty of ECM in explanation of Iranian online shopping and also know which factor in this model is more significant in online shopping content intention from customer perspective. The current study is an online survey of internet shopping in Iran with respect to structural equation modeling along with the invariance validates model fit. The finding shows that accordingly satisfaction, confirmation and perceived usefulness are important elements in context of online shopping. The results contribute to the literature on the internet shopping and for intentions in the context of Iran.

Keywords

Internet; customer satisfaction; electronic commerce; purchasing; retail data processing; ECM; Internet shopping; Iran; online re-purchase intention; online shopping context; structural equation modeling; testing expectation confirmation model; Analytical models; Business; Education; Electronic countermeasures; Internet; Reliability; Software; continuance intention; e- shopping; online shopping; re-purchase;

fLanguage

English

Publisher

ieee

Conference_Titel

e-Commerce in Developing Countries: With Focus on e-Trust (ECDC), 2014 8th International Conference on

Conference_Location

Mashhad

Print_ISBN

978-1-4799-4634-1

Type

conf

DOI

10.1109/ECDC.2014.6836757

Filename

6836757