Digital R & D of all-terrain vehicle styling design based on CATIA V5

A Digital Research and Development (DRD) of All-Terrain Vehicle (ATV) styling Design Based on CATIA V5 approach is addressed. The main purpose is to enhance New Product Development (NPD) process´s efficiency in ATV design by integrating Three Dimensional Optical Scanning Technology and Parametric Digital Design Technology. Digital R & D Based on CATIA is presented, which consist of Reversed Engineering (RE) and Computer Aid Design (CAD), it makes All-Terrain Vehicle styling design more effective compared with existing design method. A case study of All Terrain Vehicle NPD is used to exam the new method. The proposed Digital R & D method has a positive impact on the future NPD of ATV.