Title :
The strategy research on upgrading customer satisfaction of the enterprise
Author_Institution :
School of Management, Changchun University, China
Abstract :
To improve customer satisfaction is one of the important management content of modern enterprises, it is also a key deciding factor in success or failure. In this paper, customer satisfaction contents, significance and the affecting factors was analyzed and studied, the upgrading customer satisfaction strategies were proposed, and to meet the purpose of upgrading the customer satisfaction.
Keywords :
Customer Relationship; Customer Satisfaction; Enterprise Management; Supply Chain Management;
Conference_Titel :
World Automation Congress (WAC), 2012
Conference_Location :
Puerto Vallarta, Mexico
Print_ISBN :
978-1-4673-4497-5
