DocumentCode
1590442
Title
The strategy research on upgrading customer satisfaction of the enterprise
Author
Guo-hui, Cui
Author_Institution
School of Management, Changchun University, China
fYear
2012
Firstpage
1
Lastpage
4
Abstract
To improve customer satisfaction is one of the important management content of modern enterprises, it is also a key deciding factor in success or failure. In this paper, customer satisfaction contents, significance and the affecting factors was analyzed and studied, the upgrading customer satisfaction strategies were proposed, and to meet the purpose of upgrading the customer satisfaction.
Keywords
Customer Relationship; Customer Satisfaction; Enterprise Management; Supply Chain Management;
fLanguage
English
Publisher
ieee
Conference_Titel
World Automation Congress (WAC), 2012
Conference_Location
Puerto Vallarta, Mexico
ISSN
2154-4824
Print_ISBN
978-1-4673-4497-5
Type
conf
Filename
6321683
Link To Document