The OtaSizzle Project: Large-Scale Service Experimentation Testbed

Summary form only given. The recently started OtaSizzle project is designed to study these issues. We plan to build services following the above principles, focusing on service initiation; hooking the user; and building a durable relation. We will test the services them with sufficiently large user populations and over sufficiently long time to see the dynamics of service diffusion and the impact of various principles. To achieve this, we will involve partners with access to large user populations and service infrastructures for reaching the users and deploy multidisciplinary researcher resources for really studying, understanding and explaining the phenomena taking place.