Title :
The Research of Strategic Marketing Positioning System Model and Simulation Based on Systems Dynamics
Author :
Chen, Jingdong ; Zhu, Qisong
Author_Institution :
Sch. of Econ. & Manage., Xi´´an Univ. of Technol., Xi´´an, China
Abstract :
Strategic marketing positioning is the core of the modern marketing theory and practice and at the same time it is a complex socio-economic systems, it´s necessary to study the strategic marketing positioning from the system perspective to tap its inner mechanism. In this paper, through the establishment of system dynamics model and simulation on strategic marketing positioning system, confirmed that the positioning system constituted by segmentation, targeting and positioning have a tremendous impact on the competitiveness of the product market.
Keywords :
market research; socio-economic effects; strategic planning; marketing practice; marketing theory; product market competitiveness; socio-economic systems; strategic marketing positioning system; system dynamics; Books; Computational modeling; Computer simulation; Conference management; Educational institutions; Feedback; Industrial relations; Marketing management; Nonlinear dynamical systems; Technology management; Positioning; Strategic Marketing; System; Systems Dynamics;
Conference_Titel :
Computer Modeling and Simulation, 2010. ICCMS '10. Second International Conference on
Conference_Location :
Sanya, Hainan
Print_ISBN :
978-1-4244-5642-0
Electronic_ISBN :
978-1-4244-5643-7
DOI :
10.1109/ICCMS.2010.386
