The Research on the Mutual Benefit Stereotypia of Service Theory and Empirical Based on the Relationship Value

Differentiated positioning theory is well-known by academic and business. But as the market changes, the traditional theory of the differences there have been some limitations. For services, the people have not only attention to the difference it provides benefits, but also paying attention to the gap between extra benefit extra benefit creates perceived value) and the level of mutual benefit (and mutual benefit creates relationship value). In this paper, the mutual benefit stereotypia is put forward based on relationship value. It from mutual benefit of goods, services and network, take fit as the intermediary, to build the mutual benefit stereotypic theoretical model, and select the hotel as an empirical study to verify the key dimensions of mutual benefit impact relationship value.