Title :
The Theory and Empirical Research of Services Network Based on Relational Value
Author :
Hu, Yilin ; Chen, Jingdong
Author_Institution :
Sch. of Econ. & Manage., Xi´´an Univ. of Technol., Xi´´an, China
Abstract :
Because of the high degree of openness of the service system, it is very difficult to completely achieve "zero defects ¿for service enterprises. However, the construction of network of relationships is an important model for the development of enterprises, it is a development trend of service enterprise to create service network of relational value based on mutual benefit. This paper takes service network as object of study, from the three aspects of service mutual benefit, network mutual benefit and commodity mutual benefit, analysis relational value, build structural equation model, and verify the degree of influence that the dimensions of the mutual benefit to relational value, reveal an intermediary effect of fit.
Keywords :
commerce; industrial economics; marketing; service industries; analysis relational value; commodity mutual benefit; industrial economic; marketing process; network mutual benefit; service enterprises; service mutual benefit; services network; structural equation model; Business; Companies; Computational modeling; Computer network management; Computer networks; Computer simulation; Conference management; Electronic mail; Quality of service; Technology management; mutual benefit; network; relational value; service;
Conference_Titel :
Computer Modeling and Simulation, 2010. ICCMS '10. Second International Conference on
Conference_Location :
Sanya, Hainan
Print_ISBN :
978-1-4244-5642-0
Electronic_ISBN :
978-1-4244-5643-7
DOI :
10.1109/ICCMS.2010.426
