KT´s broadband business experience and key success factor

The purpose of this article is to provide strategic implications on business model and future strategy to telecommunication companies which have last one mile. To this end, we looked into how KT, which has made a success story in ADSL business, developed the ADSL business, what are the key success factors and what is its future business model. KT could succeed in broadband business because the market exploded thanks to external factors including demand nature in the Korean market, government policy and competition and because it took an aggressive and sophisticated strategy under such circumstances. Looking into KT´s future business model has shown the future direction of telecommunication companies to advance broadband service, expand service coverage and find various value-added services.