Title :
Notice of Retraction
A study on Customer Delivered Value based on the Consumer Surplus theory
Author :
Ping, Han ; Dong, Cheng
Author_Institution :
Harbin University of Commerce, School of Economics, Harbin, China, 150028
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This paper use the theory of Consumer Surplus as a tool of quantity analysis, to do an research deeply into the extent to which the benefits and currency costs in Customer Delivered Value affect consumer decision-making action through the change of requiring quantity and demand. Moreover, quantify these two extents and make a comparison between them to acquire some strategic revelation for the companies now.
Keywords :
Business; Educational institutions; Elasticity; Industrial economics; Marketing and sales; Training; Consumer Surplus; Customer Delivered Value; Strategic Revelation;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5876652
