DocumentCode
1603375
Title
Notice of Retraction
A study on Customer Delivered Value based on the Consumer Surplus theory
Author
Ping, Han ; Dong, Cheng
Author_Institution
Harbin University of Commerce, School of Economics, Harbin, China, 150028
fYear
2011
Firstpage
1
Lastpage
4
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This paper use the theory of Consumer Surplus as a tool of quantity analysis, to do an research deeply into the extent to which the benefits and currency costs in Customer Delivered Value affect consumer decision-making action through the change of requiring quantity and demand. Moreover, quantify these two extents and make a comparison between them to acquire some strategic revelation for the companies now.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This paper use the theory of Consumer Surplus as a tool of quantity analysis, to do an research deeply into the extent to which the benefits and currency costs in Customer Delivered Value affect consumer decision-making action through the change of requiring quantity and demand. Moreover, quantify these two extents and make a comparison between them to acquire some strategic revelation for the companies now.
Keywords
Business; Educational institutions; Elasticity; Industrial economics; Marketing and sales; Training; Consumer Surplus; Customer Delivered Value; Strategic Revelation;
fLanguage
English
Publisher
ieee
Conference_Titel
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location
Shanghai, China
Print_ISBN
978-1-4244-8691-5
Type
conf
DOI
10.1109/ICEBEG.2011.5876652
Filename
5876652
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