Title :
Commercial energy audits-an electric heating marketing strategy for electric utilities
Author_Institution :
Iowa Assoc. of Electr. Cooperatives, Urbandale, IA, USA
Abstract :
The author attempts to show how commercial energy audits can provide numerous public relation benefits and can be used to sell electric space heating systems. He notes that there are a significant number of commercial members in the community with fossil-fueled equipment that could be converted to all-electric if the advantages of electric equipment could be shown along with economical operating costs achieved using innovative rate designs. A commercial energy audit example is presented
Keywords :
electricity supply industry; marketing; space heating; commercial energy audits; costs; electric space heating systems; electric utilities; electricity supply industry; marketing; Air conditioning; Business; Gold; Heat engines; Heat pumps; Power engineering and energy; Power industry; Resistance heating; Space heating; Water heating;
Conference_Titel :
Rural Electric Power Conference, 1989. Papers Presented at the 33rd Annual Conference
Conference_Location :
Colorado Springs, CO
DOI :
10.1109/REPCON.1989.95531