E-commerce: Who is the international consumer of luxury goods? A cross study of e-consumer customization (an empirical approach)

The luxury e-business is just in the launching phase and we do not know the consumer profile of the luxury e-consumer. So who is it and what are the factors to respect for customization in this sector? Our results are based on 163 questionnaires from international luxury e-consumers. They show clearly, that female luxury e-consumers are not buying more than male luxury e-consumer. We have obtained the same results for young e-consumers and the Web 2.0 users. So, international e-commerce offer can be directly adapted to specific needs and expectations from the luxury e-consumer´s side.