Notice of RetractionStudy of Chinese independent brand innovation

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

China had already joined WTO, China´s independent brand faces the rapid trend world the world-class brand the competition, but focuses the home, takes a broad view at international, the foreign market understands very little to China´s brand, facing globalized international market, whether has China own world-famous brand is enhances our country international competitiveness the key. First has analyzed the Chinese independent brand present situation, and has discussed the brand value essence, thought that the enterprise innovation is maintains or the promotion brand value key. Finally, in view of the fact that the Chinese independent brand innovation´s asthenia, proposed some ponders to the Chinese independent brand´s enterprise innovation.