Title :
Revenue-generation pattern analysis of mobile social games in Japan
Author :
Yamakami, Toshihiko
Author_Institution :
Res. & Bus. Dev., ACCESS, Chiba, Japan
Abstract :
Feature-phone-based mobile social games in Japan have boosted their revenue since the 2nd half of 2009. The rapid growth of revenue-generation enables a wide range of trial and error for creating revenue-generation engines. The author analyzes monetization techniques used in feature-phone-based social games. The author discusses the underlying design principles behind the hype of mobile social games.
Keywords :
computer games; mobile computing; socio-economic effects; Japan; design principles; feature-phone-based mobile social games; monetization techniques; revenue-generation engines; revenue-generation pattern analysis; Avatars; Business; Engines; Games; Mobile communication; Systematics; Weapons;
Conference_Titel :
Advanced Communication Technology (ICACT), 2012 14th International Conference on
Conference_Location :
PyeongChang
Print_ISBN :
978-1-4673-0150-3
