A method for deriving characteristics of customers in a financial field

Author

Taniguchi, Yoji ; Yajima, Hiroshi

Author_Institution

Syst. Dev. Lab., Hitachi Ltd., Kawasaki, Japan

Volume

3

fYear

1999

fDate

6/21/1905 12:00:00 AM

Firstpage

1060

Abstract

This paper describes a method for deriving characteristics of customers in a financial field. In this field, each company has stored a large amount of customer information that was gotten when customers contracted. A customer support section is established basically for customers who contracted. A customer complains the section about his contract by phone and a staff in the section answers the complaint. The staff records the complaint, but it isn´t used again. We proposed a method for deriving characteristics of customers who complained. The method derives useful rules when using the rule induction. We applied the method to the actual data of the customer support section in the financial field and confirmed the validity of the method

Keywords

financial data processing; systems analysis; characteristics of customers; customer information; customer support section; financial field; rule induction; Art; Character generation; Contracts; Customer service; Data mining; Information analysis; Laboratories; Magnetic heads; Prototypes; Statistics;

fLanguage

English

Publisher

ieee

Conference_Titel

Systems, Man, and Cybernetics, 1999. IEEE SMC '99 Conference Proceedings. 1999 IEEE International Conference on

Conference_Location

Tokyo

ISSN

1062-922X

Print_ISBN

0-7803-5731-0

Type

conf

DOI

10.1109/ICSMC.1999.823375

Filename

823375