DocumentCode
1630046
Title
Notice of Retraction
Typology and influence analysis of opinion leader: A case study on fashion online shopping
Author
Yu, Junying
Author_Institution
Glorious Sun School of Management & business Donghua University Shanghai, 200051, China
fYear
2011
Firstpage
1
Lastpage
4
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Opinion leaders of online fashion have a strong influence on online shopping. Through in-depth research interviews with opinion leaders and online shoppers, this paper identified the characteristics and highlights of opinion leaders. The authors suggest the existence of four types of opinion leader online, which are labeled stars & model with Blog, Web celebrity, opinion leader in BBS, opinion leader with Web-shop. By questionnaire survey and one way ANOA, the authors found that first group with reference to opinion leader average score is higher influenced by families or friends, recommended by opinion leader, asking opinions from others, and lower at persuade others to buy clothing I like. Implications of this typology for theory and practice are discussed.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Opinion leaders of online fashion have a strong influence on online shopping. Through in-depth research interviews with opinion leaders and online shoppers, this paper identified the characteristics and highlights of opinion leaders. The authors suggest the existence of four types of opinion leader online, which are labeled stars & model with Blog, Web celebrity, opinion leader in BBS, opinion leader with Web-shop. By questionnaire survey and one way ANOA, the authors found that first group with reference to opinion leader average score is higher influenced by families or friends, recommended by opinion leader, asking opinions from others, and lower at persuade others to buy clothing I like. Implications of this typology for theory and practice are discussed.
Keywords
Blogs; Business; Clothing; Communities; Internet; Lead; Media; fashion; instant kill; online shopping; opinion leaders;
fLanguage
English
Publisher
ieee
Conference_Titel
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location
Shanghai, China
Print_ISBN
978-1-4244-8691-5
Type
conf
DOI
10.1109/ICEBEG.2011.5881447
Filename
5881447
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