Discussion on the application of virtual situation design of electronic shopping

Currently virtual reality technology has a positive impact on the consumers´ behavior of online shopping. The interface design of the three-dimensional dynamic visual sense meets the more people´s experience of visual perception from technical point of view. But there is little research on the virtual situation design of electronic shopping. The paper clarifies that virtual reality technology shall be combined with situation design through the animation experiments on the hypothetical shopping situation. If technology is combined with the design, consumers´ friendly user experience will be improved. People will get more pleasure from online shopping. And it elaborates the principles and methods of design.