Title :
Notice of Retraction
Research on agile marketing for the modern enterprise information technology
Author_Institution :
Ningbo City College of Vocational Technology, Ningbo, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
With the rapid development of e-commerce in China, many enterprises have an urgent need on how to carry on the effective marketing management under the e-business environment. The author proposes that a new information platform which can help the enterprise to realize the effective agile marketing through a number of enterprise marketing management research and analysis, so is to maintain and improve the competitiveness of enterprises in a changing market environment.
Keywords :
Buildings; Companies; Customer services; Databases; Monitoring; Process control; Electronic commerce; Enterprise informationization construction; Marketing process control; agile marketing;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881566
