Notice of RetractionThe impact factors and improvement strategies of small sellers´ rights and benefits under e-business environment

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

In the era of rapid development of information, E-business, as a new business model, is breaking the time and space of traditional business and changing the trading patterns of traditional business, which greatly improves the efficiency of business activities. this paper analyzed comprehensively the sources of the sellers´ revenue, and its impact factors, and put forward countermeasures protecting the interests of the sellers.