• DocumentCode
    1634942
  • Title

    The improvement of higher education service quality based on SERVQUAL model

  • Author

    Li, Qu ; Ying, Meng ; Wei, Zhang

  • Author_Institution
    School of Economics and Management Beijing Information Science&Technology University Beijing, China
  • fYear
    2011
  • Firstpage
    1
  • Lastpage
    3
  • Abstract
    Students are the object of higher education services from marketing perspective. This paper investigates the satisfaction of higher education service from students by questionnaires based SERVQUAL model, analyzes the current quality of higher education service, and gives the suggestions of improving quality of higher education service.
  • Keywords
    Analytical models; Educational institutions; Indexes; Organizations; Reliability; Training; SERVQUAL model; education service quality; higher education;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E -Business and E -Government (ICEE), 2011 International Conference on
  • Conference_Location
    Shanghai, China
  • Print_ISBN
    978-1-4244-8691-5
  • Type

    conf

  • DOI
    10.1109/ICEBEG.2011.5881646
  • Filename
    5881646
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1634942