Title :
Notice of Retraction
With 4R-theory study new marketing strategy for China´s SME — Blog marketing application Web2.0
Author_Institution :
Trade Department Zhejiang Changzheng vocational & technical college Zhejiang Hangzhou of China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
China´s SME in the national economy plays an important role, But SME do their own resources are limited. The marketing theory of the reform of China´s SME has to find a suitable marketing strategy for their new. This paper analyzes the current situation of SME in China, the change in marketing theory and the value of SME in marketing blog.
Keywords :
Advertising; Blogs; Companies; Internet; Knowledge engineering; Search engines; 4R; Blog marketing; China´s SME; web2.0;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881668
