Notice of RetractionResearch on social commerce in Web2.0 environment

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Along with the in-depth development of Web2.0, a variety of social contacts has increased via communities and networks. Likewise, a high-level demand for E-commerce has been stimulated. Therefore, Social Commerce, as an innovative business model, which results from the combination of social media and E-commerce, gradually sets foot into the research field of vision. This study, with the methods of documentary and comparison analysis, tries to discuss the present research situation and the background of Social Commerce, summarize its definition and characteristics, analyze the application cases based on Social Commerce, and explore its future development, in order to help readers establish a basic understanding of Social Commerce.