Notice of RetractionAnalysis of international marketing of agricultural enterprise based on USP theory

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

With the development of economic globalization, more and more agricultural enterprises expand their products market to other countries, it will not only increase enterprise´s profits, but also rich foreign markets of agricultural products. However, because of the limitations of their own development of agricultural enterprises, they have poor brand awareness, and even take Brand-Sticking Strategy in international trade; all of these have hampered enterprise´s long-term sustainable development seriously. This paper will analyze enterprise´s international marketing based on USP theory.