TQM, the easy sell-the hard reality

Initially considers how the biggest problem with total quality management (TQM) is its obviousness. To say that it is cheaper and better to do things right first time rather than have to do work again, fix the problem, or simply scrap it, is so paralysingly obvious that it masks the true nature of the changes that TQM demands. He considers how analytical and statistical tools are an essential feature of any TQM process