Title :
Electronic word-of-mouth in China: A motivational analysis
Author :
Shen, Wenguo ; Cai, Jing ; Li, Lulu
Author_Institution :
School of Business, Sun Yat-sen University, Guangzhou, China
Abstract :
Based on the research of Henning-Thurau and Mee-Shew Cheung, the authors studied the motives of electronic word-of-mouth (e-WOM) in China. The findings reported here indicate that the motives of Seeking confirmation, Expressing or sharing positive feelings, Helping companies, Web convenience, Negative experiences had significant impact on e-WOM behavior. The different motives of e-WOM on different platforms are also found.
Keywords :
Communities; Companies; Economics; Internet; Regression analysis; Web sites; Writing; Electronic word-of-mouth; Motivation; Platform;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881777
